VIDEO: Gisele Bundchen high-kicks critics in new beneath Armour campaign
Sep 04,2014 0 Comments
For these pondering Brazilian stunner Gisele Bundchen is just a beautiful face – think again.
In her debut marketing campaign video for sports clothing large, below Armour, the supermodel proves she can kick some critical butt.
Gisele is the latest face of the brand’s i will WHAT i want marketing campaign, which celebrates the “inner and outer strength of women”.
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The announcement of the world’s easiest incomes version as beneath Armour’s latest ambassador brought about just a little of a backlash on Twitter with fanatics asking why they hadn’t chosen an athlete.
Gisele is the first non-sportswoman signed to the brand, following within the footsteps of world champion downhill skier Lindsey Vonn, professional tennis participant Sloane Stephens and US women’s national Soccer crew standout Kelley O’Hara.
alternatively, the super-fit mum-of-two has silenced critics in a daring video, which shows her attacking a punch bag whereas Twitter comments fill the partitions round her.
speaking about Gisele’s appointment, Leanne Fremar, Senior vice chairman and govt creative Director, below Armour women’s, mentioned: “most ladies at a definite level in their lifestyles stumble upon contradicting opinions, expectations, reward and criticism.
“Having lived her life in the public eye considering the fact that she began modeling at sixteen, Gisele is aware of what it way to focal point inward with a view to beat the noise and succeed in her personal goals.
“along with scaling to the heights of her occupation as a version and a global model icon, she’s an incredibly athletic lady, devoted to her practice of martial arts and yoga.”
Gisele, 34, added how honored she is to be engaged on the campaign.
“i’m proud to be a part of the below Armour campaign and so that you can encourage girls in all places as they apply their hearts and set excessive aspirations.
“This extremely inspirational initiative serves as a formidable reminder of all of the amazing issues ladies can do despite the pressures and criticisms they will come upon.
“Having the potential to stay focused and tune out negativity provides me the need and confidence to succeed in my targets.”
The trailblazing campaign, which sees Gisele pose in a boxing ring and showcase her impressive yoga strikes, can even do wonders for her bank stability.
while the determine will not be known, sources say that this is her largest gig of her career thus far, a long way eclipsing even the £15 million, 5-12 months deal she signed with Victoria’s secret in 2000.
underneath Armour have decided to keep it within the household as Gisele’s husband, quarterback Tom Brady, has been a face of the brand’s menswear because 2010.