Meat is off the menu as extra Britons change into vegetarian
Oct 01,2014 0 Comments
Some 12 per cent now apply vegetarian or vegan diets – rising to 20 per cent of those aged between 16 and 24, said analysts Mintel.
And thousands and thousands more are “flexitarians” reducing back substantially on the quantity of meat they consume but not moderately going the whole hog. well being and environmental reasons are the main components behind the move, stated Mintel’s report back to coincide with World Vegetarian Day these days.
This has ended in a booming £625million-a-yr market for meat-free products in 2013, which is predicted to develop even more to £657million this 12 months.
Laura Jones, meals science analyst for Mintel stated: “As World Vegetarian Day arrives, our analysis highlights simply how a lot of an affect vegetarianism has had on the uk food and drink market.”
She stated cutting down on meat was also an ongoing pattern, adding: “The meat various market will continue to be pushed by means of an rising client trend towards meat discount on a part-time foundation, often known as flexitarianism, entailing increased consumption of plant-based meals with out utterly slicing out meat.”
Mintel estimates that 12 per cent of all new food and drinks products launched in Britain this year raise a “suitable for vegetarians” label, compared to six per cent in 2009.
This includes chocolate and confectionary merchandise which now steer clear of the use of animal-based totally ingredients for functions similar to glazing. Laura Jones stated: “among chocolate and sugar confectionery merchandise there’s an increasing number of demand for vegetarian substances, reflected by the increasing use of both vegetarian and vegan claims on new product launches.
“elements will proceed to be scrutinised by means of consumers and producers wish to be responsive and proactive to quell any client issues.”